Liftology

Pintrest’s Foray into Search: The Evolution of Social Media Advertising
by Justin Calder, Account Executive, Fifteen Degrees Mar. 27 Pinterest has just introduced their new search advertising platform, promising to shake up their business model and all of social media…
How to Design a Website that Kicks Ass on Mobile
by Mac McLaurin, Co-founder, Director of Creative and Strategy Sept 2 Admit it. Happening upon a well-designed mobile website is a joyful experience. Your fingers swipe, tap and skip with…
BFF: Brand Fan Forever
by Lauren Wisbeski, Copywriter, Fifteen Degrees Mar. 27 Have you heard of Goop by Gwyneth Paltrow or The Honest Company by Jessica Alba? How about Beats by Dr. Dre or…
Flat to Figure: Looking outside of digital design to paper artists
by Dawn Balhorn, Art Director, Fifteen Degrees Mar. 17 I was recently working on a project that required an illustration of an expanding object. Our copywriter suggested using origami, which…
Customer Lifetime Value – looking beyond the sales funnel
by Jaime Laureano, Digital and Social Strategist, Fifteen Degrees Mar. 7 As marketers, we are tasked to think of innovative and engaging ways to obtain new customers for our clients,…
Half of millennials say they have no one they trust for financial guidance*
by Richard Clarke, Director of Client Services, Fifteen Degrees Jan. 10 Now, name the source of this research: Pew Charitable Trust Research? Raddon Financial Group? The New York Times? Harris…