HRH Care, a non-profit provider of health care for the underserved and vulnerable since 1975, had grown from a single health center to a network of 28, serving over 185,000 patients per year. Tasked with growing patient enrollment in an increasingly competitive market, 15º focused on the key strength of HRH Care: their uncommon and diligent commitment to the patient/doctor relationship. In a time when most health care providers quickly usher patients through appointments, HRH Care found that by spending a few more minutes getting to know their patients, they could better understand their health challenges and provide better, more appropriate, longer lasting care.