15° Selected for Westchester Tourism
White Plains, NY [June 16th, 2016] – Concluding a public RFP search process that extended over several months, Fifteen Degrees has emerged as the Digital Agency of Record for Westchester County Tourism. The agency will be tasked with promoting Westchester, NY as a tourism destination for both visitors and business travelers.
“I love raising my family in Westchester,” said, Mac McLaurin, an 11-year resident of Tarrytown, NY, and co-founder and chief creative officer of Fifteen Degrees, a Manhattan based ad agency. “I run trails through the Rockefeller Preserve, enjoy great restaurants, and just last weekend attended the Pleasantville Music Festival. There’s always something to do or see in the Hudson Valley – no matter what the season.”
The campaign, which will include the creation of sharable video content and a visual itinerary on Instagram, is set to launch in the fall of 2016.