Connecticut Bank makes the ‘Right Choice’


New York, NY [Friday August 17, 2012] – With over three decades of experience in bank marketing – building brands, raising awareness, and driving deposits – Fifteen Degrees proudly announces their newest client: Savings Bank of Danbury.

Founded in 1849, the Savings Bank of Danbury is a full service community bank with 13 branches and headquartered at 220 Main Street in Danbury, Connecticut. They pride themselves on local decision-making, close involvement in the communities they serve, and personal relationships with their customers. In fact, in this world of automated, out-sourced banking, at Danbury, they still answer their phones personally.

Powered by local newspapers, radio, and direct mail, Fifteen Degrees has set in motion a new campaign based on the frustrating and sometimes comical, choices consumers are asked to make in today’s banking market. The campaign is entitled, “The right choice is easy with Savings Bank of Danbury” and “clearly position’s Danbury as the obvious choice in Connecticut,” states Richard Clarke, Managing Partner and Director of Client Service for Fifteen Degrees.