All Work

How did we create social media momentum for Olives from Spain?

 

Spanish olives are a natural for snacking and appetizers, but they’re also easy way to add “Sabor” (Spanish flavor) to any dish. To highlight this, we created a series of short, sharable, social media friendly cooking videos. Needless to say, consumers and chefs ate them up.

Campaign Elements: Short sharable social media cooking videos, print, online ads, PR + blogger outreach, event sponsorship and management, advertorials, editorial presentations, recipe development, chef recruitment.

 

Campaign Performance:

  • 260,000+ FB and Instagram users visited the site during the first 3 months of the campaign
  • 60% of all website traffic was generated by our SM campaign
  • 30% increase in average time spent on the Olives from Spain website
  • 624% increase in number of “fans” who saw our posts on FB and Instagram
  • 51% increase in “likes” year over year
  • 1,193% increase in organic shares
  • 179 shares per post on average (average was 15 prior to our campaign)

In an independent Readex Research study, our print campaign out-performed the industry average with:

  • 89% (vs. 73% avg.) “Informative”
  • 92% (vs. 78% avg.) “Believable”
  • 72% (vs. 57% avg.) “Image Enhancing”