Fifteen Degrees

15 degrees logo

You can scroll the shelf using ← and → keys

About 15˚

Hello. We’re Fifteen Degrees, the agency that creates lift. Fast.

But before we introduce ourselves, we’d like to introduce our name, Fifteen Degrees. Fifteen Degrees is the angle of an airplane’s wing (also known as the angle of attack), and it’s this angle that creates lift and allows the plane to achieve flight – which is precisely what we do for our clients’ brands.

At Fifteen Degrees, we believe every brand has the ability to fly. The secret lies in differentiating yourself from the competition with a message that is unique, compelling, and unmistakably linked to your brand, something we call, BrandLift™.

BrandLift is our proprietary method for creating branding campaigns that go beyond traditional advertising to provide newfound strength and momentum for your brand. Want to learn more about how BrandLift can help your brand? Just shoot an e-mail to BrandLift@FifteenDegrees.com.

At Fifteen Degrees, your brand is our obsession. We’ll never stop searching for fresh and innovative ways to quickly and efficiently create lift for your brand. Everything we do is designed to:

  • Lift awareness
  • Lift sales
  • Lift perception
  • Lift relevance
  • Lift brand engagement
  • Lift social interaction

Has your advertising become flat? Have your results become expected?

Maybe it’s time to rethink what’s possible. Let us show you how to angle your brand for greater success and create lift. Fast.

Want to know more about us? Check out our FAQs section, give us a call or drop by. We’d love to learn more about you!

6 Platinum. 5 Gold.
We’re gonna need a bigger shelf.

DALLAS, TX [November 1, 2012] – The results of the 2012 MarCom Awards are in and Fifteen Degrees scored 11 statuettes in the international awards competition, which recognizes outstanding creative achievement by marketing and communication professionals.

Recognized for excellence were three campaigns and their corresponding elements including:

  • The Heart Institute “Breakthroughs are in our blood’ – Platinum
  • Gazprom International “The World’s Natural Resource” – Platinum
  • Catholic Charities Brooklyn and Queens “Preserving Dignity” Platinum

At Fifteen Degrees, we couldn’t be more grateful for the collaborative, trusting environment inspired by our client partners. All the creativity in the world means nothing without the backbone and vision of a good client and we couldn’t be happier to share our accolades with them.

The MarCom Awards competition has grown to perhaps the largest of its kind in the world and is administered and judged by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

A complete list of Platinum Winners can be found on the MarCom Awards website at www.marcomawards.com.

Considering Manhattan for heart surgery? Not so fast, says new campaign from The Heart Institute.

STATEN ISLAND, NY – September 6, 2012 — Set to launch September 10th, The Heart Institute at Staten Island University Hospital will be unveiling a new branding campaign aimed at positioning them at the forefront of New York’s heart surgery elite. The new ad campaign, propelled by a theme of ‘obsession’ and a tagline of “breakthroughs are in our blood” includes television commercials (to air on the FIOS and Time Warner networks), newspapers, magazines, and online. Each element of the campaign invites viewers to “see more” on The Heart Institute’s revamped website (also launching on September 10th). There, users are treated to a rich environment of informative doctor interviews and emotional, off-the-cuff patient testimonials illustrating the incredible benefits of minimally invasive cardiac procedures.

The genesis of campaign can be found in just a few minutes of talking with The Heart Institute’s medical director, Dr. Joseph T. McGinn. “Currently, our surgeons are performing procedures and pioneering research that is changing the way all heart surgery is performed all over the world,” said Dr. McGinn, who is also the pioneer of MICS CABG (minimally invasive cardiac bypass surgery).

Manhattan-based branding and digital agency, Fifteen Degrees, was tasked with crafting and communicating THI’s new branding strategy. “For the past three years we’ve differentiated THI through campaigns like “Bypass the Ordinary,” which focused specifically on their unique form of bypass surgery. Today we’re excited to not only help them communicate a broader array of services and experience, but to focus on the one thing that truly sets THI apart from other heart hospitals: doctors who are obsessed with finding new, better and safer ways to do things,” said Mac McLaurin, Chief Creative Officer/Co-founder, Fifteen Degrees.

The website and videos can be seen at theheartinstitute.com. The site’s easy-to-use interactive design and content was carefully developed to inform potential patients, loved ones, caregivers and doctors about minimally invasive heart surgery in a quick, illustrative and un-biased manner.

“It’s like a crash course in minimally invasive heart surgery,” said Richard Clarke, Director of Account Services/Co-founder, Fifteen Degrees. “And in so doing, we’re dispelling the myth that doctors experienced in the most advanced forms of cardiac surgery are all in Manhattan. It’s a win-win.”

The Heart Institute opened in 2001 and is operated at the North Campus of Staten Island University Hospital at 475 Seaview Avenue. It is one of the nation’s leading heart hospitals, known for its pioneering techniques in heart surgery (MICS), angioplasties and electrophysiology (Afib), for its most advanced diagnostic technologies, post-surgical outpatient care, and cardiac prevention programs. Procedures include coronary bypass operations, heart valve repair/replacements, angioplasties, cardiac ablations and cardiac catheterizations.

And the award for Oustanding Website goes to… Gazprom International & 15º

SIMSBURY, CT - Wednesday, September 12, 2012 – Founded in 1997 to help set a higher standard for Internet marketing and Web development, the Web Marketing Association (WMA) today announced winners of its 2012 WebAward competition. Now in its 15th year, the WebAwards are recognized as the premier industry-based website award program in the world.

Among those awarded “Outstanding Website” was the Branding and Digital agency Fifteen Degrees for their work on Gazprom-International.com. In addition to online videos, a multimedia library and an integrated Google Map detailing projects around the globe, the site features a beautiful 3D Journey section that is 100% CGI rendered with interactive animations where users can learn about Gazprom’s process of natural gas harvesting; complete from the natural state of hydrocarbons, all the way through to exploration, extraction, and distribution.

Fifteen Degrees was also awarded a “Standard of Excellence” WebAward for its microsite for Catholic Charities Brooklyn and Queens, bplusq.org.

Connecticut Bank makes the ‘Right Choice’

New York, NY [Friday August 17, 2012] – With over three decades of experience in bank marketing – building brands, raising awareness, and driving deposits – Fifteen Degrees proudly announces their newest client: Savings Bank of Danbury.

Founded in 1849, the Savings Bank of Danbury is a full service community bank with 13 branches and headquartered at 220 Main Street in Danbury, Connecticut. They pride themselves on local decision-making, close involvement in the communities they serve, and personal relationships with their customers. In fact, in this world of automated, out-sourced banking, at Danbury, they still answer their phones personally.

Powered by local newspapers, radio, and direct mail, Fifteen Degrees has set in motion a new campaign based on the frustrating and sometimes comical, choices consumers are asked to make in today’s banking market. The campaign is entitled, “The right choice is easy with Savings Bank of Danbury” and “clearly position’s Danbury as the obvious choice in Connecticut,” states Richard Clarke, Managing Partner and Director of Client Service for Fifteen Degrees.

3D Journey is Centerpiece of New Website for Gazprom International

MOSCOW, RU [Tuesday, April 17, 2012] – Gazprom International, a wholly owned subsidiary of Gazprom, which specializes in prospecting, exploration and production of hydrocarbons overseas, has launched a new corporate website at www.gazprom-international.com.

The new website, conceived and created by Fifteen Degrees (a branding and digital ad firm based in NYC), invites visitors to learn more about all aspects of Gazprom International’s enterprises abroad. Among the site’s many highlights are a global corporate video entitled “The Power Within,” a state of the art interactive map detailing the company’s projects, and a multimedia gallery complete with remarkable photos and videos from around the world.

While the site contains many unique creative features and technical innovations, the centerpiece of the site is its “Hydrocarbon 3D Journey.” In a way that’s never been seen before, visitors are invited to “enter the word of the hydrocarbon,” following it’s path from deep within the subsoil through all aspects of exploration, production and finally to commercial use.

As an added bonus, visitors can also learn about the site’s numerous innovations, enhancements and exclusive features in the “Behind the Site” section.

“Our new website demonstrates the company’s commitment to focusing on new projects, industry-leading technologies and global objectives. Its clean design, simple navigation and continuous updates will give you the opportunity to learn more about Gazprom International, the regions where we work, and the details of our projects,” said Valeriy Gulev, Gazprom International’s Managing Director.

 

Telly double-down for 15º and CCBQ

Telly Awards

New York, NY [Friday, June 15, 2012] – The Telly Awards has named Fifteen Degrees as a two-time winner in the 33rd Annual Telly Awards for their video Preserving Dignity. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.

Wanting to create an emotional piece that captures the true spirit of their organization and the people they help, Catholic Charities Brooklyn and Queens (CCBQ) turned to Fifteen Degrees to create and produce a video for use at events and online. The result was a 3-minute video that brought to life the individual stories of seven CCBQ clients in a compelling and memorable way.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. A prestigious judging panel of over 500 accomplished industry professionals judged the competition, each one a former winner, upholding the historical standard of excellence that Telly represents.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Fifteen Degrees’ accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

To find out more about the Telly Awards visit www.tellyawards.com.

Fifteen Degrees Wins Platinum and two Gold for Catholic Charities

DALLAS, TX [Tuesday, December 6, 2011] – MarCom Awards today announced winners for the 2011 international awards competition that recognizes outstanding creative achievement by marketing and communication professionals.

Wanting to appeal to a younger audience, Catholic Charities Brooklyn and Queens turned to Fifteen Degrees to do a complete makeover of their image. The result was the branding campaign entitled “I’m for B+Q.” Designed to spark a movement among the younger generation, B+Q captures the true spirit of Catholic Charities in a fresh and energetic way. Launching with a video, Commercial PSAs, Direct Mail, E-mail, microsite, and annual report, the campaign scored awards in several categories at this year’s MarCom awards including: Platinum (Branding Campaign), Gold (Video/Nonprofit), and Gold (Annual Report/Nonprofit)

The MarCom Awards competition has grown to perhaps the largest of its kind in the world and is administered and judged by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

A complete list of Platinum Winners can be found on the MarCom Awards website at www.marcomawards.com.

Fifteen Degrees heats up with Gazprom International

NEW YORK [Monday, August 8, 2011] – Shortly after opening their doors, the branding and digital ad agency, Fifteen Degrees, has landed their newest account, Gazprom International. Fifteen Degrees has been entrusted with the job of forming Gazprom International’s global online identity. The centerpiece of the project includes the production of a comprehensive, multi-language, multi-media Web site, which is set to be unveiled in January of 2012.

“Natural gas is the clean burning energy choice of today and the future, and no one’s better equipped to help countries capitalize on those resources than Gazprom International.  We are proud to be partnering with them,” said Richard Clarke, director of accounts and strategy at Fifteen Degrees.

Specializing in finding and producing hydrocarbons abroad, Gazprom International is the largest upstream overseas subsidiary of Russia’s Gazprom, the world’s #1 producer of natural gas. Gazprom International’s relationships include the trust of world leaders on the highest levels and current projects include successful partnerships in 14 countries. Gazprom International is consistently at the forefront of technology and is committed to empowering nations the world over.

“It’s not often that you get invited to help shape the image of a global brand. Especially one that you know is siting on the cusp of a huge positive trend like the one we’re seeing right now with natural gas.” said Mac McLaurin, creative director of Fifteen Degrees. “This is a great opportunity and we are very excited to be working with Gazprom International to help position them for the future.”

GAZPROM INTERNATIONAL
Led by Managing Director, Valery Gulev, Gazprom EP International B.V. (or Gazprom International) was established on May 2, 2007 as a special arm of Gazprom beyond Russia and the CIS. Its business is focused on hydrocarbons exploration and production. Their core business activities include assisting nations beyond Russia with searching for and acquiring new oil and natural gas assets. They are the largest overseas upstream subsidiary of Gazprom – the world’s leading producer of natural gas.

FIFTEEN DEGREES
Fifteen Degrees is a branding and digital group, specializing in B2B and B2C communications within the Healthcare, Financial and Energy industries. They are located in the Flatiron District at 27 East 21st Street. www.fifteendegrees.com