How did we encourage Americans to say “fromage” when they think cheese?


Everyone knows that French cheese is the gold standard when it comes to flavor, quality, and tradition, but beyond creating a cheese plate, fromage is a mystery to most Americans. Our latest commercial, served to eliminate “French Cheese Intimidation” by replacing it with the courage and power to make any recipe, dish, or occasion Magnifique!

Campaign Elements: TV commercial, pre-roll, online ads, multimedia website, print, recipe development, Top Chef video recipes, sharable FB and Instagram videos, social media, recipe booklet & collateral, celebrity chef appearances, pop-up stores, 1000+ in-store trials/year nationally, PR & blogger outreach, advertorials.