Make it Magnifique – National Campaign Launch for Cheeses of Europe
NYC [April 1st, 2014] – The campaign for The Cheeses of Europe is based on a simple and honest truth,” said Mac McLaurin, Principal and Creative Director of 15º, “any dish, recipe or occasion is made better when you add French Cheese.”
To bring the campaign to life, 15º tapped into the creativity and celebrity of Top Chefs Angelo Sosa, Candice Kumai and Camille Becerra. The campaign includes TV commercials, magazine ads, cooking videos, in-store demos, events, and a multimedia website complete with interactive cheese pairing and recipe creation tools.
We wanted to engage people in a meaningful way,” said Rich Clarke, Principal and Director of Account Services at 15º, “and get them excited about how easy it is to Make it Magnifique.”