Creating Some Magic

NYC [January 2, 2014] – Ridgewood’s latest TV spots were inspired by talking with one of their mortgage consultants, “he mentioned that he likes to ‘create some magic’ during the mortgage seminars,” said Rich Clarke, cofounder and head of client relationships for 15º. “They don’t just talk about rates and approvals, they remind people that owning a home is exciting and fun.”

We wanted to create commercials that capture the great feeling of owning a home,” said Mac McLaurin, cofounder and chief creative officer, “while also defining the unique things, which set Ridgewood apart from the rest.