Fifteen Degrees Cuts the Cheese

Paris, France [December 10, 2013] – After a six-month review, The Cheeses of France Marketing Council, has chosen Fifteen Degrees to lead its three-year campaign promoting the consumption of French Cheese in the U.S.

The national campaign, which kicks off in June is funded by the European Union and CNIEL (the umbrella organization for the French dairy industry) and includes broadcast TV, internet advertising, cooking videos with Top Chefs, pop-up stores, a new website, and a cheese pairing and recipe app.

“Our campaign concept follows a very simple and honest truth,” said, cofounder and chief creative officer, Mac McLaurin, “pretty much everything is better when you add French cheese.”