How did we help a local bank play up its digital capabilities and appeal to a younger demographic?
Savings Bank of Danbury was always on the cutting edge when it came to its online and mobile services and capabilities, but no one knew it. Our solution: create a hip, animated, digital inspired campaign that also rode the momentum of the current consumer trend to buy local. The campaign: “It’s cool to be local” was illustrated with bright colors and accompanied by a dynamic music track.
Campaign Elements: logo refresh, tagline, TV commercials, pre-roll, radio, online ads, mall banner, print, website assets.