How did we use GoPro cameras to promote a new cancer center and empower patients at the same time?
The Comprehensive Breast Center (CBC) was the first of its kind on Staten Island. Rather than just focusing on a woman’s cancer the CBC was focused on her life, providing her with world class treatment options, breast conservation procedures, massage therapy, prosthetics, and a private boutique. Our new commercials embraced this holistic approach, empowering women to continue being the people they wanted to be – cancer or not.
Campaign Elements: brand identity, logo & mission development, cinema PSA, TV commercial, e-mail, brochures, woman’s event management