How do you create lift at Fifteen Degrees?
I head up all the creative work at Fifteen Degrees. I occasionally lift spirits by agreeing to sign for the bar tab.
How do you create lift outside of Fifteen Degrees?
During the spring and fall I coach youth soccer. During the summer and winter, I recover from coaching youth soccer. I’m proud of the PSA campaigns I’ve created over the years for Organ Donation, SIDS, and Catholic Charities. I also roast my own coffee beans, and have been known to brew up the kind of coffee that creates a lift in heart rates.
What brands have you created lift for?
AT&T Wireless, Toshiba, Honda, Standard & Poor’s, Speedo, Newsweek, Pentax, SiriusXM, Carvel Ice Cream, CBS, Eight O’Clock Coffee, Heinz, Coty Fragrances, Ernst & Young, French Government Board of Tourism, Golden Books, GreenPoint Bank, JD Power, Organ Donation, Kaplan, Maimonides Medical Center, Advanced Radiation Centers, Marsh, Mercer, Warnaco, WNYC, Marvel Comic Books & Entertainment, St. Francis Hospital, The Heart Institute, North Shore-LIJ, Staten Island University Hospital, Dermot, New York Community Bank, Flushing Bank, St. John’s University, CBRE
What’s the short story on your life in advertising?
I began my advertising career in Chicago as a media planner for JWT, where I learned to create lift with the left half of my brain first. While at JWT, I took copywriting classes during the evenings, which eventually led to my catching the attention of advertising icon Jerry Della Femina on Madison Avenue in New York. That was in 1995 and for the next 15 years I worked at Della Femina/Rothschild/Jeary and Partners, rising to the title of VP/Creative Director. During my time with Della Femina, I contributed to the success of many brands including Toshiba, AT&T Wireless, Honda, Newsweek, Carvel ice cream, Casio, and Standard & Poor’s.
Over the years, I’ve been honored with numerous advertising awards, published articles in AdWeek and Advertising Age, spoken as a guest lecturer for the Advertising Education Foundation, and served as a judge for the New York Festivals advertising award show.
I have a B.A. in Economics from the University of South Florida and live with my wife, Jeanne, and two children, Griffin (7) and Sophia (5) in Tarrytown, New York.