Fifteen Degrees

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About 15˚

Hello. We’re Fifteen Degrees, the agency that creates lift. Fast.

But before we introduce ourselves, we’d like to introduce our name, Fifteen Degrees. Fifteen Degrees is the angle of an airplane’s wing (also known as the angle of attack), and it’s this angle that creates lift and allows the plane to achieve flight – which is precisely what we do for our clients’ brands.

At Fifteen Degrees, we believe every brand has the ability to fly. The secret lies in differentiating yourself from the competition with a message that is unique, compelling, and unmistakably linked to your brand, something we call, BrandLift.

BrandLift is our proprietary method for creating branding campaigns that go beyond traditional advertising to provide newfound strength and momentum for your brand. Want to learn more about how BrandLift can help your brand? Just shoot an e-mail to

At Fifteen Degrees, your brand is our obsession. We’ll never stop searching for fresh and innovative ways to quickly and efficiently create lift for your brand. Everything we do is designed to:

  • Lift awareness
  • Lift sales
  • Lift perception
  • Lift relevance
  • Lift brand engagement
  • Lift social interaction

Has your advertising become flat? Have your results become expected?

Maybe it’s time to rethink what’s possible. Let us show you how to angle your brand for greater success and create lift. Fast.

Want to know more about us? Check out our FAQs section, give us a call or drop by. We’d love to learn more about you!

15º is now on Medium!

Read by more than 17 million people a month, Medium has exploded in popularity – and now it includes articles written by the crew from 15º. Click to read some of the latest things we’ve been into.

15º Selected as Digital Agency for Westchester Tourism

White Plains, NY [June 16th, 2016] – Concluding a public RFP search process that extended over several months, Fifteen Degrees has emerged as the Digital Agency of Record for Westchester County Tourism. The agency will be tasked with promoting Westchester, NY as a tourism destination for both visitors and business travelers.

15º Selected as Digital Agency for Westchester Tourism

“I love raising my family in Westchester,” said, Mac McLaurin, an 11-year resident of Tarrytown, NY, and co-founder and chief creative officer of Fifteen Degrees, a Manhattan based ad agency. “I run trails through the Rockefeller Preserve, enjoy great restaurants, and just last weekend attended the Pleasantville Music Festival. There’s always something to do or see in the Hudson Valley – no matter what the season.”

The campaign, which will include the creation of sharable video content and a visual itinerary on Instagram, is set to launch in the fall of 2016.

“Hola!” to Olives from Spain

NYC [May 31st, 2016] – Extending its roster of international clients, Fifteen Degrees, was selected by the Olives of Spain to increase awareness and consumption of Spanish Olives in the US. The campaign is spearheaded by The Spanish Institute for Foreign Trade (ICEX) and Interaceituna, the Inter-professional Association for Olives from Spain, which represents a spectrum of growers, producers, packers and importers.

 “Hola!” to Olives from Spain

While the campaign commences in August, the First order of the day was attending the Fancy Food Show, on June 27th, in New York.

“We met with some of the team back in February, touring the beautiful city of Seville and visiting with olive growers.” said Mac McLaurin, co-owner and chief creative officer of Fifteen Degrees. “They are a passionate group, very proud of their country and its olive growing tradition. We’re very happy to be working with them.”

 “Hola!” to Olives from Spain

The campaign includes magazine ads, trade show appearances, and an extensive online effort complete with music-driven, 30-sec social media-friendly cooking videos.

Ready for sharing: the 15º “Foodie 101” Infographic

Foodie101 Infomercial

Introducing Switch the Squirrel

Introducing Switch the Squirrel

NYC [February 15, 2014] – A new TV campaign for Ridgewood Savings Bank hit the airwaves today. Looking for a way to reach a younger audience, the new fully integrated campaign features an animated squirrel aptly named Switch. Engaging and memorable, Switch serves to highlight the positive aspects of Banking with Ridgewood.

Introducing Switch the Squirrel

In one commercial Switch is enjoying new headphones and a big-screen TV he got as part of Ridgewood’s debit reward program. In another, he’s using his phone to make a deposit of acorns.

“It’s been a real work of love,” said Fifteen Degrees’ Chief Creative Officer, Mac McLaurin.” We were passionate about the concept, but it took man-on-the-street interviews as well as one-on-ones with bank employees to fully convince the client. Ridgewood has always been a strong supporter of our work however and once they saw the positive reactions to the concept we were off and running.”

You can see the spots here:

15º Launches In-house Video Suite

New York, New York [January 16th, 2016] – Seizing on an increase in demand for video content by its clients, 15º has built a comprehensive in-house video editing and animation suite. Stacked with the latest technology, data storage and state-of-the-art software, their video capabilities now rival those of high-end production companies.


“We were spending so much of our time in production facilities, building our own studio just seemed like a natural next step for us,” said Mac McLaurin, co-owner and chief creative officer of Fifteen Degrees. “As an added benefit, we’ve found that we can be more creative – having the flexibility to explore new ideas since we’re no longer tied to a set number of days or hours in a production house.”

The efficiencies of the in-house suite also allow 15º to pass along savings to its clients. “We can create higher production values at a lower cost. It’s a win-win for all involved,” said Richard Clarke, co-owner and director of client services at Fifteen Degrees.

Competition is Good


NYC [September 21, 2015] – What’s nicer than receiving a little independent validation? Receiving a lot of it. We’re proud to say that in recent weeks our client’s campaigns have merited dozens of awards. A few of the highlights include:

  • 12 Marcom Awards for Cheeses of Europe campaign, website and digital marketing content
  • 7 Telly Awards for Cheeses of Europe campaign, website and digital marketing content
  • Webby Award for Joy of

If it Walks Like a Duck…

Little Ducks Organics

NYC [August 24, 2015] – Fifteen Degrees is happy to welcome Little Ducks Organics as a client. Starting this fall, packages we designed to “up-age” the brand for adults, will hit the shelves in Target stores across America. Stay tuned for much much more…

Nedra Translates to:
“Best International Business Website”


South Wellfleet, MA [August 2, 2015] – Understanding that translation is as much an art form as it is linguistic exchange, our website for the Nedra Translation Agency sought to convey a new level of translation accuracy – translations that communicate the author’s true message, exactly as he intended it. The positioning paid off, catapulting them to ranking among the top-5 translation agencies in Russia in only 8 months. The website recently won the Web Marketing Association “Best International Business Website” WebAward.

It’s Cool to Be Local

mobile banking

Danbury, CT [June 8, 2015] – There’s one thing the big banks like Chase, Citbank, and Wells Fargo can never be – local. Tapping into the consumer desire to “support local,” Fifteen Degrees worked with Savings Bank of Danbury to produce this fun campaign of animated, music-driven, “It’s cool to be local” TV commercials.

mobile banking

Look out big banks – you’re no longer the only choice for those seeking the latest in banking technology and features.

Cheese Passionista

Cheese Passionista

NYC [January 30, 2015] – Inspired by the French art installation the des Filles à Fromages et plus si affinities (Woman with a Passion for Cheese), our new TV commercial for the Cheeses of Europe shows how easy it is to make anything Magnifique.

Demystifying the Mortgage Process

Ridgewood Savings Bank
Queens, NY [January 5, 2015] – Why shouldn’t the process of buying a home be as nice as the feeling of owning your own home?

Ridgewood Savings Bank

Always looking for ways to improve their client’s experiences, Ridgewood Savings Bank worked with Fifteen Degrees to develop Joy of, a website dedicated to reminding potential home buyers of the joys of owning a home, while also providing answers to top home-buying questions.
Ridgewood Savings Bank

Designed to be as fun as it is informative, provides 2-minute video answers to many of the most frequently asked mortgage and home-buying process questions. Click here to see the site.

This app Will Make You a Cheese Whiz

Cheese Whiz app
NYC [October 6, 2014] – Want to pair wine and cheese like a pro? Just download the app we created for our client Cniel as part of our Make it Magnifique campaign. Select a wine or cheese, then spin to come up with an infinite array of perfect pairings and recipes – all approved by some of the industries top chefs, and wine and cheese connoisseurs. Make it Magnifique!

From Russia with Love

From Russia with Love
Moscow [July 11th, 2014] – Red Square, just one of the many stops on our tour of Moscow organized by our wonderful clients from Gazprom International. During the trip, our long (and very successful) work days were punctuated by history, culture, amazing sites, meat pies and plenty of vodka.

Ridgewood Savings Bank: Best. Client. Ever.

Telly Awards

NYC [July 2014] – Ridgewood has been incredibly open and supportive of our work,” said Mac McLaurin, cofounder and chief creative officer of 15º. “Not only do they push us to do good work, they help us sell it through to upper management and the board.”

Thanks to this collaborative and creative relationship, Ridgewood Bank’s Multiply the Good campaign has won numerous awards in the first half of 2014 including:

8 Telly Awards: 2 silver (1st) & 6 bronze (2nd)

8 Telly Awards: 2 silver (1st) & 6 bronze (2nd)

6 Hermes Awards: 3 Platinum & 3 Gold

6 Hermes Awards: 3 Platinum & 3 Gold

4 Communicator Awards: 2 Gold & 2 Silver
4 Communicator Awards: 2 Gold & 2 Silver


Make it Magnifique – National Campaign Launch for Cheeses of Europe

National Campaign Launch for Cheeses of Europe

NYC [April 1st, 2014] – The campaign for The Cheeses of Europe is based on a simple and honest truth,” said Mac McLaurin, Principal and Creative Director of 15º, “any dish, recipe or occasion is made better when you add French Cheese.”

National Campaign Launch for Cheeses of Europe
To bring the campaign to life, 15º tapped into the creativity and celebrity of Top Chefs Angelo Sosa, Candice Kumai and Camille Becerra. The campaign includes TV commercials, magazine ads, cooking videos, in-store demos, events, and a multimedia website complete with interactive cheese pairing and recipe creation tools.

National Campaign Launch for Cheeses of Europe

We wanted to engage people in a meaningful way,” said Rich Clarke, Principal and Director of Account Services at 15º, “and get them excited about how easy it is to Make it Magnifique.”

Hello Austin. Hello SXSW

South By Southwest

Austin, TX [March 14th, 2014] – 15º offered a sneak peak of its “Make it Magnifique” campaign for the Cheeses of Europe via a pop-up store during the South By Southwest (SXSW) Music, Film and Tech Festival in Austin.

South By Southwest

At least one blogger dubbed it, “among the top 10 coolest things I encountered at SXSW.”

Creating Some Magic

Creating Some Magic

NYC [January 2, 2014] – Ridgewood’s latest TV spots were inspired by talking with one of their mortgage consultants, “he mentioned that he likes to ‘create some magic’ during the mortgage seminars,” said Rich Clarke, cofounder and head of client relationships for 15º. “They don’t just talk about rates and approvals, they remind people that owning a home is exciting and fun.”

Creating Some Magic

We wanted to create commercials that capture the great feeling of owning a home,” said Mac McLaurin, cofounder and chief creative officer, “while also defining the unique things, which set Ridgewood apart from the rest.

Fifteen Degrees Cuts the Cheese

Fifteen Degrees Cuts the Cheese

Paris, France [December 10, 2013] – After a six-month review, The Cheeses of France Marketing Council, has chosen Fifteen Degrees to lead its three-year campaign promoting the consumption of French Cheese in the U.S.

The national campaign, which kicks off in June is funded by the European Union and CNIEL (the umbrella organization for the French dairy industry) and includes broadcast TV, internet advertising, cooking videos with Top Chefs, pop-up stores, a new website, and a cheese pairing and recipe app.

“Our campaign concept follows a very simple and honest truth,” said, cofounder and chief creative officer, Mac McLaurin, “pretty much everything is better when you add French cheese.”

Heart Institute Pumped after Cardio Awards

Heart Institute Pumped after Cardio Awards

NYC [December 2013] – Leading the way in the implementation of breakthrough procedures and therapies, The Heart Institute continues to push the envelope in the marketing arena, too.

This year’s campaign netted 5 CardioVascular Advertising Awards including 3 Gold. We couldn’t be more grateful for our client’s at THI, their passion and support mean everything to us.

New TV campaign reminds us of the good stuff in banking


New York, NY [Monday, September 23, 2013] – “It’s not often that a bank makes you feel good about life,” said Mac McLaurin, cofounder and Creative Director of Fifteen Degrees Advertising, “but this one really does.”


Signed off by their new tagline, multiply the good, Ridgewood’s new campaign is led by an emotional TV spot. The commercial reminds the viewer that life is a culmination of financial decisions, decisions that ultimately form a unique and beautiful story for each one of us.


Secondly, a tactical component of the campaign highlights some of the bank’s unique checking account features. TV commercials, print advertising, Web banners and in-branch posters work together to make current Ridgewood Checking Account customers feel special, while also informing potential customers of the advantages of banking with Ridgewood – subtly suggesting that they may want to “join the club.”


“Ridgewood Savings Bank was founded in 1921, by a small group of hard working people who wanted a bank that would better serve their community,” said Rich Clarke, cofounder and Director of Account Services at 15º. “As luck would have it, they opened their doors shortly before The Great Depression, but they made it through and today they are the largest mutual savings bank in New York. The bank itself is a true New York story and we’re proud to be the one’s entrusted to tell it.”

The campaign breaks today and is slated to run well into 2014.

U. S. Congressman Gregory W. Meeks Celebrates Grand Opening of Cityrib BBQ Restaurant


QUEENS, N.Y. [JULY 26, 2013]Congressman Gregory W. Meeks kicked off the night by declaring, “I’ve been waiting for you!” during a press event for the newly opened BBQ restaurant in Queens.


Seeing the project become a reality, while surrounded by friends, family and fellow politicians reminded the congressman of the impact this vibrant new bar and restaurant will have on the area. “Consider this a jumpstart for the future of our community,” Meeks said, as he cut the grand opening ribbon.


Paul Lamas, President of HPH, thanked his hard-working staff of over forty employees from the Queens area, while also thanking the team from Fifteen Degrees Advertising in Manhattan. “I’ve opened many restaurants, but this one was a truly a collaboration. The Team at Fifteen Degrees brought this place to life. Their hard work and creativity can be seen all around you.”


HPH is a restaurant management and investment company anchored by Harry’s Steak and Café, and Financier, located in Manhattan, as well as many other successful businesses in the New York area. Cityrib is their first restaurant venture outside of Manhattan.

Hermes Creative Awards Announces 2013 Winners

DALLAS, TX [June 3, 2013] – Hermes Creative Awards today announced winners for the 2013 international awards competition. Fifteen Degrees was recognized for excellence a total of 7 times (6 platinum and 1 gold) including:

  • The Heart Institute “Breakthroughs are in our blood’ TV commercial
  • The Heart Institute “Breakthroughs are in our blood” Ad campaign
  • Gazprom International “The World’s Natural Resource” Event Video

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

Association of Marketing and Communication Professionals (AMCP) began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, AMCP fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. Hermes entrants are not charged entry fees for work they produced pro bono.

The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.


New York’s Largest Mutual Savings Bank to Team with Fifteen Degrees


New York, NY [Monday, May 15, 2013] – As consumer sentiment toward local, community-based businesses continues to grow throughout the U.S., Fifteen Degrees plans to tap this trend with a campaign designed to strengthen and grow Ridgewood Savings Bank’s loyal customer base.

“As far as brands go, Ridgewood has the perfect DNA to capitalize on this trend,” said Mac McLaurin, Co-owner and Chief Creative Officer of Fifteen Degrees. “They have a great story and there’s a real honesty in their community message.”

In 1920, a group of fourteen local Ridgewood residents got together with the idea of forming a new mutual savings institution to serve the people of their community. Working purely towards the common good and without regard for personal gain, our founders had high hopes for the success of the bank formed “for the people, by the people.”

Today, Ridgewood has 35 branches covering Queens, Bronx, Brooklyn, Suffolk, Nassau, Manhattan and Westchester counties.

The new campaign is set to break in the fall.